New work from J.A.C.K for French group Club cheval.
For Club cheval’s video, the Award-winning J.A.C.K. came up with the idea of a house party that turns into a game of musical chairs.
“We wanted to create an atmosphere where you are at the heart of the party, really believe in it and want to be there” explain J.A.C.K. Filmed on two evenings, the video features 40 young people spotted in the streets or on Facebook etc. having a party
while the group performs live. The guys from Club cheval lead the game, starting and stopping the music to raise the pressure.
The video includes long sequence shots filmed with a steadycam, interspersed with rapid movements, and subjective views filmed live on Hi8 with a camcorder during the shoot, by one of the actors.
“We had a very clear idea of the shots, we just had to get the party going to get them, create accidents and breaks to surprise the young people and show the excitement palpable on the set.”