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philippe André

Moves You


This Gorgeous, Balletic Film From Lycra Will Inspire You to Move

Tuesday, September 30, 2014

Philippe Andre surprises and excels in a new register for Lycra's new global campaign by agency Sapient Nitro, produced by Independent. An Hybrid film between installation and performance!

Indeed, his new TV work shows a woman performing a series of balletic dance moves throughout her day. Each movement her body makes is captured in a time-lapse "trail" effect of color spilling out.

A true technical and aesthetic feat in the hands of director Philippe André. Thanks to the hard work of Glassworks Post-production whom included photography to the film creating a surprising Wow effect.

The action is set to the soundtrack of Nouvelle Vague's "Dance With Me," re-recorded to change the lyrics to "Move With Me" and tie into the new tagline, "Lycra Moves You."

Philippe André teamed up with well-known photographer Rankin for the print executions. Both were loosely inspired by Eadweard Muybridge, a Victorian-era photographer who used stop-motion to show how people move.

Philippe has been shortlisted for Best Animation In a Commercial for Lycra at the Shots Awards. Stay Tuned!

Director's Page




Wednesday, July 23, 2014

We welcome the prolific Eugenio Recuenco to Wanda !

Eugenio Recuenco was born in Madrid in 1968 and graduated with a degree in painting from the Univerdidad Complutense de Madrid. Pursuing photography, he began collaborating with fashion magazines such as Vogue Espana, Madame Figaro, Vogue UK, Vanity Fair and Kult in Spain and then in Paris. Recueno produced his first advertising piece in Paris for Boucheron, and since has become one of the most highly sought after young artists in advertising and the luxury fashion industry.

Recuenco's fresh take on high fashion is rich in cinematic drama and emotive impulse. With other-worldly narratives, his complex signature style uses elaborate handmade scenery and contains multiple references to art history and film. With a sensibility towards light and dark, concept and drama, h is work is reminiscent and yet transcends the grand masters of Spanish classical painting like Goya, El Greco and Zurbarán. As a director, his elaborate, detailed and cinematic style have brought him much praise and won him many awards and an expansive client base including Loewe, Mango, Chivas Regal, Vanderbilt and Motorola. His first solo book 'Revue' was published in 2013 and is being coveted world over. It quickly sold out from its position at the entrance of Chez Colette in Paris, as well as in innumerable galleries and is rapidly becoming a coffee table classic.