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GHD CURVE BY LEILA & DAMIEN DE BLINKK

Tuesday, October 28, 2014

GHD CURVE BY LEILA & DAMIEN DE BLINKK

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philippe André

LYCRA
Moves You

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This Gorgeous, Balletic Film From Lycra Will Inspire You to Move

Tuesday, September 30, 2014

Philippe Andre surprises and excels in a new register for Lycra's new global campaign by agency Sapient Nitro, produced by Independent. An Hybrid film between installation and performance!

Indeed, his new TV work shows a woman performing a series of balletic dance moves throughout her day. Each movement her body makes is captured in a time-lapse "trail" effect of color spilling out.

A true technical and aesthetic feat in the hands of director Philippe André. Thanks to the hard work of Glassworks Post-production whom included photography to the film creating a surprising Wow effect.

The action is set to the soundtrack of Nouvelle Vague's "Dance With Me," re-recorded to change the lyrics to "Move With Me" and tie into the new tagline, "Lycra Moves You."

Philippe André teamed up with well-known photographer Rankin for the print executions. Both were loosely inspired by Eadweard Muybridge, a Victorian-era photographer who used stop-motion to show how people move.

Philippe has been shortlisted for Best Animation In a Commercial for Lycra at the Shots Awards. Stay Tuned!

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