Directed by J.A.C.K
Design, photography, video, JACK’s passion for graphic design will not be bound by a single medium, as proof in their highly addictive spot for Darty.
The French duo JACK, made up of Camille Hirigoyen and Julien Choquart, met on the benches of ESAG-Penninghen and started working as art directors in 2004. These real Jacks of all trades gracefully jump from graphic design to fine arts, animation, 3D, photography and video.
The graphic duo first set up shop in Shanghai where they worked with Vogue China and Nike. What they brought to that market was so innovative that their clients quickly gave them carte blanche to experiment at will.
In 2006, JACK set up in London and continued collaborating on campaigns for numerous brands all over the world – from Amsterdam to Tokyo.
Since 2009, the duo has been established in Paris, directing commercials and music videos – like the celebrated Miracle Man for Cocosuma, Darty, etc.
JACK create innovative and dynamic films full of color and optimism, for a new generation who is visually savvy and constantly connected on multiple media.