NISSAN X TRAIL
Directed by paul Hunter
Prettybird Co-Founder, Paul Hunter is one of the most recognizable and influential directors working today. His name is synonymous with an inventive and diverse style, which continues to set new standards for commercials and music videos.
A native Californian, Hunter graduated from Cal State Northridge with a degree in Radio, TV & Film. His first professional directing gig was a $5000 music video financed by a friend. Since then Hunter has directed over a hundred commercials and music videos and is among an elite group of directors who can seamlessly cross all music genres from Rap, R&B, Hip-Hop to Rock. He has worked with such legendary artists as Michael Jackson, Mariah Carey, Stevie Wonder, Madonna and U2. His music videos for Justin Timberlake, Will Smith, Gwen Stefani, Marilyn Manson, Lenny Kravitz, Christina Aguilera, and Jennifer Lopez among others have been awarded and consistently nominated by MTV, MVPA, Billboard and more.
Hunter made his mark in the commercial world with a highly praised spot for Nike Freestyle in 2001. Freestyle was nominated for an Emmy and won numerous awards from AICP, One Show and D&AD. Continuing his success with Nike, Hunter's Stickman campaign won a gold Lion at Cannes in 2004. Hunter's spot for Burger King Stuff of Legends was awarded a 2007 Bronze Lion in Cannes and his JC Penney Beautiful was also honored for production at the 2007 AICP Show.
He shot his first print campaign this year for Playboy Fragrance and continues to shoot print along with TV on several campaigns. Hunter has also worked in new media on several campaigns including most recently the Adidas Brotherhood series of webisodes, which he developed, shot and directed. Hunter is one of the few directors who continues to have repeated campaigns for well known brands such as Nike, Coca Cola, Burger King, Gap, Pepsi and VW. It is his skillful ability to show genre diversity as he moves easily from music driven visual concepts to storytelling to humor that makes Hunter a highly sought after talent among clients and agencies.
Under the Prettybird banner, Hunter is writing and developing several feature film scripts, including the semi-autobiographical tale Government Cheese. Continuing his demand as a commercial director, Hunter is currently finishing projects for Adidas and Rexona.