Obsession, the Nouvel Observateur’s fashion, trend and culture magazine and BETC, conceived an exclusive content for the magazine’s first Ipad application, under the heading “A brand obsession”: an interactive object that highlights the spirit of the Chanel brand. A bonus that will be recurrent and adapt to the obsessional universes of future chosen brands.
Coco Chanel used to say “Luxury is as beautiful inside and out”. In the “reverse” film, we can discover both sides of the coin with an obvious duality effect playing on black and white, mirrors, reflections and music that can also be listened to in both directions, all of this while making your finger turn around this mythical brand’s logo. This perfectly reversible navigation tells the story of the brand’s obsession and allows you to mix two 30 second videos according to your rhythm, and in the direction that you choose.
Cyrille de Vignemont, contemporary art photographer, was chosen together by the Obsession editorial team and BETC to direct this film, produced by Wanda.