IT'S GETTING HOT IN HERE!Thursday, July 25, 2013
All Saints have used the recent record temperatures in London as the backdrop for their seductive and subversive new release, Sun City. A provocative tale of displacement and individuality, shot over two long days in the capital.
The short film is directed by Paris-based Director/Photographer Jonathan de Villiers and inspired by one of his editorial shoots.
The production company: Wanda London, used their connections to obtain rare authorisation to film on a working barge not usually licensed to carry passengers. (The only time the Port of London Authority have previously made an exception was during the Queen's Golden Jubilee celebrations). So this was a unique day for All Saints and their bikini clad model, the sight of whom prompted even the river police to get their camera phones out!
By confronting the clichés and conventions of swimwear advertising, Jonathan de Villiers, demonstrates AllSaints' spirit of creative disruption.
The final film was enthusiastically received by the client and we look forward to further collaboration between Jonathan, Wanda and All Saints in the future.