Si & Ad have worked as a directing duo for over a decade, meeting as in-house designers at Virgin Records. They have enjoyed a prolific career in music videos, and from there forayed into commercials developing their penchant for intricate films which never let the technique get in the way of being touching, charming and filmic.

The pair have shot work for Honda, MoreThan, Miller and JC Penney, but it was with the beautiful love story of Match.com that took them to another level. The film picked up Golds at almost all awards shows around the world it was a part of, including Cannes, AICP, the British Arrows and the One Show.

More excellent work for Robinsons, Talk Talk, The Trainline, Durex, Thinkbox and a Christmas campaign for Morrisons lead to Campaign Magazine placing them in the top 10 Directors of the Year several years running. Their 3rd short film 'Indoor' has won several awards and nominations at a variety of festivals around the world. Moreover, their 2015 debut feature "Shovel Buddies" premiered at SXSW.

Most recent credits include a Superbowl spot for Marmot, a set of O2 relaunch films made for VCCP and a Yorkshire Tea campaign created for Lucky Generals.